Viernes

CATAP Institutional Ad Campaign

Catap, an organization that brings together long-distance transport companies in Argentina, needed to carry out a public revaluation campaign of its services in the face of a series of adverse measures that had been discussed by the government. The strategy focused on the core: the union of the Argentines. Millions of kilometers, thousands of buses, hundreds of employees, and an incalculable investment in technology and comfort would…