CATAP Institutional Ad Campaign

Catap, an organization that brings together long-distance transport companies in Argentina, needed to carry out a public revaluation campaign of its services in the face of a series of adverse measures that had been discussed by the government.

The strategy focused on the core: the union of the Argentines. Millions of kilometers, thousands of buses, hundreds of employees, and an incalculable investment in technology and comfort would support the proposal as well as show the commitment of each transport company in the cause of uniting an entire country. Through a battery of intimate testimonies, documentalists, with the air of a road movie, we shared with public opinion, through different social platforms, the resignification of a basic need service for a large part of Argentines.